Little and Kind was founded by a passionate mom and early childhood educator who believes in providing children with toys that are beneficial for them, the community, and the environment. Our collection of toys aims to inspire curiosity, support development, encourage exploration, and add beauty and magic to homes and play spaces. We have personally tested every product on our website and hope they bring as much joy to your family as they have to ours.

We are committed to upholding our core values by carefully assessing each product and vendor. We prioritize products that align with our values, considering both the manufacturing process and materials used. We also prioritize supporting women and diverse entrepreneurs through our purchasing decisions. Additionally, we strive for inclusivity and representation, ensuring that our toys reflect every child's identity and world.