Little and Kind was founded by two passionate moms who believe that children should be given the opportunity to play with toys that are good for them, the community, and the earth. Our collection of toys, curated by an early childhood educator, are intended to spark wonder, encourage development, empower exploration, and bring beauty and magic into homes and play spaces. We have personally tested every product on this site and hope these toys and books bring your family as much joy as they've brought ours.  

Additionally, we look carefully at every product and vendor to make sure that it aligns with our core values. We care about how our products are made, both the process and the materials. We care about who our purchases are supporting, with a focus on women and/or diverse entrepreneurs. We care about access and representation, ensuring that every child has the opportunity to see themselves and their world reflected in our toys.